One of the biggest challenges a marketer faces is optimizing landing pages. The truth is that there is a good chance that you will not create the best version of a landing page from the first time. However, the following steps can easily be used as a manual to create a better landing page.
1. Results that meet campaign goals
When we talk about optimizing landing pages, what we mean is a page that brings results that meet our goals.
In order to do this, the first step is to understand the goals we have, from the campaign we want to run. With the same accuracy that the campaign’s goals were set, they should also go to the page. The common mistake that is often made is that many landing pages have more messages to users, thus confusing them.
2. Headlines and text
The user does not have unlimited time at his disposal. With this logic, both the message and the way the headline appears should be clear. For this use, it helps a lot if the font is simple, bold and the message direct and clear.
The rest of the text on the page comes to follow the same logic. If the content of the page is not attractive, the user will leave very quickly without looking at the details. Even if we go through this stage, however, we will have to pay attention to the part of the texts. In order for the user to get the information we want to give him the verbals should be characterized by immediacy.
3. Correct choice of visual artists
Of course the content and message are the ones that come first in optimizing the landing pages. But the difference is made by the images. Using them can highlight the content of the page and message. Still, images can easily create the right feeling that will motivate the user.
In the next stage of this step comes the right choice of visual artists. Images must be consistent with the content of the words, complement and strengthen them. Of course, the above reasoning refers to all images without exception.
4. CTAs (Calls To Action)
CTAs are probably the most important part of a landing page. Essentially it is the medium that is most likely to lead users to our page.
It is wrong to think that it is just a ‘button’ because there are very specific elements that make it capable of getting users to take action. Such elements may be:
Make sure that the call to action button color blends harmoniously with the background color. It has also been observed that orange, blue and green color works best.
Regarding the size of the button (CTA’s button) you should be careful that it is not too small to lose the user’s attention, but not big enough to scare him. Prefer to match the dimensions of the rest of the layout.
Choose a clear message that highlights the importance of the CTA. Try to give a sense of urgency or urgency, for each product or service, in order to increase the conversion rate.
5. Unique offer idea
In order for the user to engage further, you need to draw his attention. Of course, this cannot be done if your proposal is not unique and useful. Moreover, what you can do, in addition to finding a unique offer idea, is to express it in words that would directly pique the user’s interest.
In order to find the right idea, but also words to express it, you need to keep a specific audience in mind, avoiding generalizations. More specifically, you need to understand both the needs and interests of the audience you are targeting by making pain point the points that you can help them.
6. Faster speeds
As the rates go up it makes sense to get used to waiting in order to load a page. No matter how much time or energy you spend building the right landing page, it won’t matter if the user has to wait for an hour to load. It’s extremely important that your page can load in a few seconds, otherwise you’ll have to say goodbye to your potential visitor.
The importance of landing page loading time is not just about making it easier for the user. As in all so and in this piece, SEO plays a very important role. So if you want to get better results in terms of SEO, combined with faster speeds, it’s good to fix any technical problems that occur immediately.
7. A/B Testing
Personalized audience targeting can play one of the most important roles in promoting your energy. A/B testing is the means that will allow you to use the data you have collected for your users as best you can. This gives you the opportunity to make the choice that will bring the maximum possible results.
Create landing pages that focus on a specific goal Watch the texts and headings in order to gain the user’s attention directly
Your images should be sign-linked to your text and goal
Choose the best possible suggestion for the user
Make sure your page loads in a few seconds
With A/B testing you can understand what is most interesting to your users