Those involved with the promotion industry have long been looking for the best practices for a successful Instagram Marketing. That makes perfect sense when you consider that Instagram already has billions of active users.
So who could ignore an environment with such a wide range of users and interests? First of all, one would say that no one can. Here we will say that depends on the type of business you do.
But let’s assume that your brand’s values and type are consistent with the Instagram platform and see how you can create a successful Instagram Marketing.
1. Business account
If you’re aiming to promote your brand using a personal Instagram account, you’d better review.
A corporate account gives you access to features that without them you will neither be able to be promoted as you should be, nor have the data you need to continue properly.
• Instagram Insights
• Instagram ads
• Instagram Shopping
• Contact details and call to action button
2. Clear objectives
Of course, all social media platforms are very useful tools for your business. However, if you don’t know the exact reason you want to use each platform, you’re most likely to get lost along the way.
A successful Instagram Marketing can mean different things to brand, such as:
• Brand awareness
• New leads
• Establish your brand as a leader
Of course you may want to combine some of the above. But if you don’t know where you want to end up with this strategy, you’ll probably go out somewhere wrong.
Choosing the right audience is, perhaps, one of the most important steps in this whole process. Getting the audience specific will help you more easily create the content you post and promote. This will happen because, quite simply, you will not need to find a style that appeals to everyone. After all, it is well known that nothing can be created that is aimed at the whole world.
In short, by promoting something specific you are much more likely to achieve your goal. The same is true of the audience you address. But the benefits of choosing an audience are not just left to the aforementioned. In your later journey through Instagram Marketing, you’ll need to choose targeting options in order to create ads within the platform itself.
4. Optimize Instagram profile
When we talk about optimizing your profile, we are talking, quite simply, about how you will make the best first impression in just a few words. At this point, one might say, it is impossible to outline the identity of the entire brand within such a small space as Instagram’s bio.
Despite all the difficulty, there are 6 basic options, which may well help you summarize them all (always being laconic).
• Your name: 30 characters, included in the search
• Username: Also 30 characters, included in the search
• Website: A FEATURE URL that will lead to your official site
• Category: A business feature that informs your audience about what you are without using Instagram bio characters
• Contact details: Tell people where to find you.
• Call to action buttons: Give Instagrammers a way to interact with you directly from your profile page.
5. Fascinating content
Instagram is, clearly, a visual platform, which is why your content will necessarily be visual. This will be your way of communicating to the public the values and content of your brand. Of course, your images should be more than interesting in order not to get lost in the thousands of posts.
More specifically, your visual content should be “sharp”, bright and as minimal as possible. After all, Instagram users don’t need more information, nor does it need content that slows them down from scrolling and relaxing.
All of the above refer to the type of photo and are important. The most basic element, however, is the well-known storytelling. Your content must have something to tell its audience, that is, to have something to say. So avoid posts that simply indicate your existence and use both your own time and that of your audience more creatively.
Aesthetics are the one that characterizes a brand in the eyes of its audience. On the other hand, on Instagram what prevails is aesthetics. So with this two data you have to decide the style you want your page to have. In other words, there should be a uniformity in your colours, in your style, but also in the content itself.
If you want to help your followers recognize your content directly, you need to be consistent in your posts. This last part concerns all of the above, but also every time you post your posts.
The above very basic rules will help you put in order how to promote your brand through Instagram. Of course, it’s not enough to just stick to the basics for a successful Instagram Marketing, but it’s a good start that you can later get through.